MKT-218 Executives Begin to Lay Strategic Foundation for the Future Even as IT Management Priorities and Initiatives Remain Tactical

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Executives Begin to Lay Strategic Foundation for the Future Even as IT Management Priorities and Initiatives Remain Tactical

Document:                        MKT-218
Date of Publication:           January 24, 2006
Number of Pages:             6
Lead Author(s):                 M. Koenig
Price:                               $195 USD

Perspective Summary:

Saugatuck’s 2nd Annual IT Trends Survey, conducted in October and November 2005, indicates that user executive IT Management Priorities and Initiatives continue to focus on short term, definable programs with clear ROI in 2006. Saugatuck refers to this trend as “tactically strategic” IT investment.

As in past years, longstanding tactical priorities and initiatives such as security, privacy and cost containment continue to top the list of IT priorities. Yet, the presence of business/IT alignment, along with data integration, business intelligence and real-time information among these priorities suggests that users are also looking to find ways to unlock the value of their business data. Further, Saugatuck’s research suggests that these current investments, which on the face seem to be unabashedly tactical moves by these users, are also highly strategic bets on what they believe will be the high-impact technologies of the future - services-oriented architecture (SOA), web services, VOIP and open source.

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