Document:                       EVT-284
Date of Publication:          October 26, 2006
Number of Pages:             9
Lead Author(s):                M. West, B. McNee
Price:                              $295 USD

Perspective Summary:

More than 5,000 users attended the Dreamforce conference at the Moscone Center in San Francisco, October 8-11, 2006. Salesforce made several key announcements concerning the Winter ‘07 new release, the Apex multi-tenant programming language and platform, the Apex Alliance of partners, customers and venture capital firms and the new program of AppExchange incubators.

In response to CEO Marc Benioff’s suggestion, we interviewed 20 Salesforce customers at random regarding SaaS (and Salesforce.com) benefits, Salesforce.com functionality, future adoption plans for SaaS, last winter’s Salesforce.com outages, and attitudes toward multi-tenancy and data privacy issues. We present those findings in this Strategic Perspective, assessing the evolution of SaaS, as well as some key challenges facing Salesforce as SaaS looms large in enterprises of all sizes, worldwide.

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