MKT-303 SaaS 2.0 Six Key Trends for 2007

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SaaS 2.0: Six Key Trends for 2007

Document:                       MKT-303
Date of Publication:          December 27, 2006
Number of Pages:             6
Lead Author(s):                Mike West, Bill McNee
Price:                              $195 USD

Perspective Summary:

Software-as-a-Service (SaaS) is quickly migrating beyond its roots in delivering low-cost, quick-to-install horizontal application in the cloud – (what Saugatuck refers to as SaaS 1.0) – toward a much more integrated and functionally rich infrastructure and business services delivery environment (what Saugatuck refers to as SaaS 2.0). In fact, 2006 stands as an important tipping point in terms of both accelerating customer adoption and a fundamental shift beyond SaaS islands-of-automation toward integrated SaaS ecosystems and Business Services Marketplaces.

As we close 2006, we revisit our scenarios for the evolution of SaaS toward SaaS 2.0 – first introduced in Saugatuck’s 34-page Research Report “SaaS 2.0: Software-as-a-Service as Next-Gen Business Platform” (SSR-239, 26Apr06), then further fleshed out in more than two dozen Research Alerts and Strategic Perspectives focused on SaaS throughout 2006 – identifying six leading trends that provide convincing evidence of this evolution and validate the SaaS 2.0 phenomenon.

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