SSR-325 C-Team Research: Growth and Innovation Driving the Global Business Agenda

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C-Team Research: Growth and Innovation Driving the Global Business Agenda

Document:                        SSR-325
Date of Publication:           February 28, 2007
Number of Pages:             15
Lead Author(s):                 W. McNee
Contributing Author(s):       B. Guptill, M. Koenig, M. West
Price:                               $595.00 USD (Single User License)

Report Overview:

While the pace of economic expansion will moderate in 2007, growth and innovation is clearly on the minds of the 443 senior business, finance and IT executives recently surveyed by Saugatuck Technology and BusinessWeek Research Services.

In fact, revenue growth outpaced both cost control and asset allocation by a 5-to-1 margin as the top business strategy for C-Team executives to improve their firm’s financial performance for 2007 – implying a more than subtle shift in priorities – and what looks like an emerging scenario of accelerated business spending rather than saving. In support of this shift, the top five business goals of C-Team executives are all revenue, customer and market share growth related – with managing budgets and ROI measurement metrics falling precipitously in the rankings.

What is not yet clear is whether the desire for growth will be matched by dramatically accelerating IT investment over the next 12 months – as IT spending in 2007 appears to lag relative to the business priorities that C-Team executives are embracing. As IT spending controls begin to loosen, however, we anticipate that enterprises will begin to shift toward larger investments, as IT and the business better align to evolving business priorities.

Press Release / Media, BLOG and Podcast Coverage

03-18-07 Growth and Innovation: Realigning to the New CEO Agenda (Sandhill Innovation Blog)

03-18-07 Powered By Innovation (Sandhill/MR Rangaswami)

03-11-07 Global Business Growth & Innovation To Fuel IT Spending (Sadagopan's Weblog)

03-09-07 Saugatuck C-Team Research: User Revenue Goals Drive IT Spending and Innovation (Saugatuck Press Release)

Read This Report To Learn C-Team findings concerning:

	The pace and strength of economic growth in 2007
	Key areas of strategy / focus that will lead to improved business performance
	Prioritization of key business goals
	Role and importance of innovation in driving growth / ensuring long-term survival
	IT budget and spending intentions

Table Of Contents:

	Executive Summary
	Introduction
	Economic Growth
	Drivers of Financial Performance
	Business Goals
	Role and Importance of Innovation
	IT Spending and Budget Growth
	Net Impact

List of Figures and Sidebars:

	Figure 1: C-Team Expectations of Economic Growth – By Region
	Figure 2: C-Team Expectations – Drivers of Financial Performance
	Figure 3: CEO Priorities – Drivers of Financial Performance Over Time
	Figure 4: C-Team Business Goals
	Figure 5: Importance of Innovation
	Figure 6: C-Team IT Spending Intensions: 2005-2007

Related Research

Please click here to go to our C-Team Research Web Page

In the fall of 2006, Saugatuck Technology and BusinessWeek Research Services (BWRS) announced a strategic partnership to develop and jointly publish C-level research studies.

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