Document:                       MKT-331
Date of Publication:          March 27, 2007
Number of Pages:             6
Lead Author(s):                Mike West
Price:                              $295 USD

Perspective Summary:

Customer adoption of SaaS is now on a steep and rising curve across all customer segments. Our research shows greater than 26 percent of companies now have at least one SaaS application installed, up from 11 percent a year ago, with another 20 percent either prototyping, implementing or planning to install their first SaaS application later this year.

This data reconfirms our recent assessment that SaaS is now beyond the “tipping point”. This applies not only to the North American market (where adoption rates are even higher), but what appears to be an emerging breakout scenario for Europe, which is poised for equally rapid growth 2007-2008. This Strategic Perspective provides a detailed look at SaaS adoption – today and in the future – across a number of key dimensions (e.g., by customer segment, by region).

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