MKT-337 SaaS’ Third Wave: On The Road To Personalized Workflows

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SaaS’ Third Wave: On The Road To Personalized Workflows

Document:                       MKT-337
Date of Publication:          April 18, 2007
Number of Pages:             5
Lead Author(s):                Mike West, Bill McNee, Mark Koenig
Price:                              $195 USD

Perspective Summary:

SaaS is on the verge of its next major transition, beyond its early roots in delivering cost-effective stand-alone business applications (Wave I), and its current focus on delivering integrated business solutions enabled by web services APIs and ESBs (Wave II). SaaS’ next major transition – Wave III – will deliver customized and personalized business workflows, and collaboration-enabled business transformation. As we near the midpoint of 2007, we find ourselves on the verge of Wave III – an ideal vantage point from which to consider where SaaS is headed.

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