Document:                       QT-353
Date of Publication:          May 31, 2007
Number of Pages:             4
Lead Author(s):                M. West
Price:                              $195 USD

QuickTake Summary:

An innovative company at the nexus of CRM, content and mobility, Prolifiq Software has evolved sophisticated tools for analytics-driven 1-to-1 messaging. Prolifiq’s strategy is to improve the immediacy, availability, efficiency and effectiveness of customer-targeted digital content through an in-the-cloud software-as-a-service (SaaS) solution that integrates well with content management systems and supports leading mobile devices. 

Prolifiq’s biggest short-term challenges are to grow its customer base beyond early-adopters, reduce its sales and implementation cycles, develop its indirect channels and “operationalize” the company to be able to handle accelerated growth. 

Yet its significant strengths – leading-edge technical expertise, strong and loyal customer base – combined with its clear value proposition that 1-to-1 messaging accelerates sales and its commitment to develop and expand its indirect channels and key partnerships, suggest that Prolifiq understands the venture it has embarked on, and is well-prepared to meet these challenges.

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