STR-359 The SaaS Opportunity: Focus Solutions on Complementary (Rather than Radically New) Business and IT Practices

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The SaaS Opportunity: Focus Solutions on Complementary (Rather than Radically New) Business and IT Practices

Document:                       STR-359
Date of Publication:          June 22, 2007
Number of Pages:             4
Lead Author(s):                B. Guptill
Price:                              $195 USD

Perspective Summary:

Feeling a combination of competitive pressure and the necessity of growth, ISVs continue to look to Software-as-a-Service (SaaS) for opportunities, markets and revenues. Most will initially focus on shifting existing on-premise software offerings to a SaaS delivery model. At the same time, many will look to SaaS to open up brand new markets and reach new users. In both cases, vendors will likely overlook the strategy and opportunity most likely to succeed: SaaS as a complement to the ISV’s business, and to the ISV customers’ business.

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