MKT-381 Key Lessons Learned, Part 2: Financial Considerations in Navigating from Traditional ISV to SaaS Provider

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Key Lessons Learned, Part 2: Financial Considerations in Navigating from Traditional ISV to SaaS Provider

Document:                       MKT-381
Date of Publication:          August 29, 2007
Number of Pages:             4
Lead Author(s):                M. Koenig, B. McNee
Price:                              $195 USD

Perspective Summary:

Summary Of the thousands of established traditional license ISVs worldwide, Saugatuck estimates that fewer than fifteen percent are actively transitioning or already transitioned to a SaaS-based business model, with another forty percent or more in a variety of planning stages.

As we have previously written, this transition requires a fundamental rethinking of the entire business, but in the end, reaping the financial rewards is dependent on understanding and planning for specific financial considerations. Our experience with ISVs who have completed the journey is that there are three key financial considerations that must be planned for and managed in order to successfully make the transition:

Financing the transition itself

Redesigning internal financial processes, and

Planning for an impact on market valuation.

Proper planning and management will reduce the risks inherent in making such a massive change to the ISV.

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