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Five Challenges in Navigating from Traditional ISV to SaaS Provider: Strategic Learning from Concur Technologies

Document:                       STR-388
Date of Publication:          September 21, 2007
Number of Pages:             5
Lead Author(s):                M. Koenig, M. West
Price:                              $295 USD

Perspective Summary:

As part of Saugatuck’s ongoing software-as-a-service research agenda, we recently delved into the experiences of Concur Technologies which is one of the first ISVs to successfully make the transition from traditional ISV to SaaS provider – and is now reaping the rewards of their transition to SaaS in the both the marketplace and in financial markets. 

As this Strategic Perspective illustrates, earning these rewards required changing the entire company’s operating model. In studying Concur’s experience, Saugatuck identified five challenges that it had to address successfully -- challenges that every company must consider:

Economic
Technological
Operational
Cultural
Organizational

As more ISVs embark on this important and strategic journey, each must recognize that unless it is prepared to meet the five challenges note above, the transition to SaaS will be unsuccessful, and the investment will not yield the promised reward.

 

 
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