Document:                       EVT-391
Date of Publication:          September 28, 2007
Number of Pages:             6
Lead Author(s):                B. Guptill
Price:                              $295 USD

Perspective Summary:

More than 7,000 users attended Salesforce's annual DreamForce '07 user and partner conference at the Moscone Center in San Francisco, September 17 - 19, 2007.  Attendance was up more than 25 percent from 2006's 5000 attendees. Salesforce made several interesting announcements, most notably regarding its Force.com "on demand" SaaS development platform service – which the company has labeled "platform-as-a-service."  It also laid out initiatives for expanding Salesforce and AppExchange presence within customer enterprises, including the "Ideas" platform/application for intra-enterprise collaboration and communication.

As we did in 2006, Saugatuck attended DreamForce, participating in several analyst and VIP events, and meeting with SFDC executives, partners, and other analysts. And as we also did in 2006, Saugatuck interviewed Salesforce customers regarding SaaS (and Salesforce) benefits, Salesforce functionality, future adoption plans for SaaS, and attitudes toward multi-tenancy and data privacy issues. 

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