Document:                       MKT-393
Date of Publication:          October 5, 2007
Number of Pages:             6
Lead Author(s):                B. Guptill, M. West
Price:                              $295 USD

Perspective Summary:

Saugatuck Technology attended DreamForce 2007, Salesforce.com's annual user, partner, media and analyst event. Our participation included general sessions, media/analyst sessions, one-on-ones with partners and users, and informal discussions with attendees of all types.

Key announcements included Force.com (platform-as-a-service) and VisualForce (user interface-as-a-service), as well as Salesforce Content and Salesforce Ideas (both part of the Winter ’08 release of its’ core CRM solution). While these initiatives continue to position Salesforce as a market leader and industry innovator, Salesforce will need to be careful not to overemphasize “the next big thing” in favor of delivering the goods on previous promises made. 

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