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DreamFactory: Delivering Business Essentials Across the Web
Document: QT-405
Date of Publication: November
14, 2007
Number of Pages: 4
Lead Author(s):
M. West
Price: $195
USD

QuickTake Summary:
Founded
in 2002, DreamFactory has focused on extending horizontal office
functionality – such as project management, interactive reporting
and dashboards, business forms and now document collaboration – in
the cloud and therefore across geographic and organizational
boundaries. DreamFactory’s focus is on the user experience, and it
defines one of its largest challenges as continually enhancing its
services and improving the user experience. In addition to offering
these SaaS solutions directly to customers, DreamFactory has found
market leverage by offering these services as native
add-ins to leading SaaS platforms salesforce.com, the
soon-to-be-released Cisco WebEx Connect, and potentially others.
Having
arrived early in this space, DreamFactory is working hard to raise
the bar to competition, both by allying with leading SaaS platforms
and by constant, user-driven innovation. DreamFactory faces
potential competitive pressure from at least three directions –
existing but so far ineffectual online office suites such as
GoogleApps, possible competing services developed by the same large
SaaS platform providers to which it is allied today, and Microsoft,
which has long searched for an effective model for Web-enabling its
dominant Office suite. DreamFactory's long term success will depend
on how effectively it can counter these potential competitors and
particularly Microsoft, as it deploys enhancements to its Office
Live suite in the spring of 2008.
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