MKT-421 Web 2.0 in 2008: First the Blueprint, then the Foundation

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Web 2.0 in 2008: First the Blueprint, then the Foundation

Document:                    MKT-421
Date of Publication:       December 31, 2007
Number of Pages:          6
Lead Author(s):              M. Koenig
Price:                            $195 USD

Perspective Summary:

While Web 2.0 has garnered a lot of attention in the media, and investment by solution providers, in 2007, there is still work to be done before it can be considered enterprise-grade. Chief among the inhibitors to adoption is that the “blueprint” required by enterprise IT executives – the implementation roadmap and business case – are not yet complete. Further, when they are complete, they will look very different from those used to justify and manage earlier generations of information technology.

Saugatuck believes that – following the pattern established by the adoption of SaaS in the enterprise – Web 2.0 will likely make a name for itself by facilitating interactions between customers and employees in the CRM and HR arenas. Just as solutions in those areas proved the worth of SaaS, we believe that Web 2.0 will first prove its business worth in those areas as well.

Because leveraging Web 2.0 by definition necessitates a wholesale change in the way companies collaborate, communicate and negotiate, IT managers must take a different approach to introducing it into the enterprise, which includes creating Web 2.0 playgrounds and preparing to manage the metadata explosion. This new approach is essential to Web 2.0 success, and represents opportunities for vendors in the Web 2.0 ecosystem to establish themselves as credible solution providers. Similarly, vendors who can help their customers to build the new business case for enterprise-grade Web 2.0 will also be better positioned for long run success.

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