Enterprise-grade Web2.0: An Uphill Climb
Document: MKT-449
Date of Publication: March
31, 2008
Number of Pages: 6
Lead Author(s):
M. Koenig, C. Beckham
Price: $295
USD

Perspective Summary:
Enterprise-grade
Web 2.0 – i.e., web-services-based collaborative and social
computing for the enterprise – is getting a tremendous amount of
visibility in the trade (and even the mainstream) press.
Vendors large and small – new and established – are
beginning to invest in Web 2.0 solutions targeted for the
enterprise. Many of
these investments are around establishing a platform for users and
solution providers to build new applications using some or all of
the components of Web 2.0.
Saugatuck
research indicates that bringing
social computing into the enterprise through the “front door”
– i.e., formally, via IT departments – may be more difficult
than anticipated. Many
companies already have corporate policies banning one or more of the
solutions that comprise this category, for either productivity or
security reasons. Other
companies do not have IT management polices and organizations that
will be flexible enough to deploy and optimize these solutions.
It will not be enough for vendors to just create
a “enterprise-ready” platform upon which companies can build
on-demand social computing applications.
They will also have to provide those companies with help in
building the business case for, and managing the new IT environment
created by, Enterprise-Grade Web 2.0.