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Enterprise-grade Web2.0: An Uphill Climb

Document:                      MKT-449
Date of Publication:          March 31, 2008
Number of Pages:            6
Lead Author(s):                M. Koenig, C. Beckham
Price:                              $295 USD

Perspective Summary:

Enterprise-grade Web 2.0 – i.e., web-services-based collaborative and social computing for the enterprise – is getting a tremendous amount of visibility in the trade (and even the mainstream) press.  Vendors large and small – new and established – are beginning to invest in Web 2.0 solutions targeted for the enterprise.  Many of these investments are around establishing a platform for users and solution providers to build new applications using some or all of the components of Web 2.0.

Saugatuck research indicates that bringing social computing into the enterprise through the “front door” – i.e., formally, via IT departments – may be more difficult than anticipated.  Many companies already have corporate policies banning one or more of the solutions that comprise this category, for either productivity or security reasons.  Other companies do not have IT management polices and organizations that will be flexible enough to deploy and optimize these solutions.

It will not be enough for vendors to just create a “enterprise-ready” platform upon which companies can build on-demand social computing applications.  They will also have to provide those companies with help in building the business case for, and managing the new IT environment created by, Enterprise-Grade Web 2.0.

 
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