Document:                      MKT-489
Date of Publication:          July 30 2008
Number of Pages:            6
Lead Author(s):               B. Guptill
Price:                              $295 USD

Perspective Summary:

User executives select SaaS providers based on a wide range of factors, which often vary according to company size, industry, and location. Saugatuck research indicates that most user executives rely on very similar technology factors in selecting SaaS providers.

However, the importance of different business factors in provider selection varies significantly based on regional geography – which in turn can indicate the role and importance of SaaS to enterprise business in different markets.

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