MKT-497 Uncertain Advantages: User Interview Highlights from Saugatuck’s SMB SaaS Research

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Uncertain Advantages: User Interview Highlights from Saugatuck’s SMB SaaS Research

Document:                      MKT-497
Date of Publication:          August 21, 2008
Number of Pages:           5
Lead Author(s):               R. Exler, B. Guptill
Price:                              $295 USD

Perspective Summary:

Executives within small and mid-size businesses (SMB) have a laser focus on what is best for their businesses. Software-as-a-Service (SaaS) as a general concept has reached a high awareness amongst SMB executives. However, these executives’ awareness of what specific benefits SaaS can deliver for the business is limited, and SaaS usage itself is generally constrained to a few basic, business functional areas.

In this Strategic Perspective, we provide insights into the emerging patterns of SaaS perception and adoption by SMBs and the resulting opportunities for vendors – based on twenty recently completed deep-dive user executive interviews, combined with key insights and findings from our worldwide web survey conducted earlier in 2008.

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