QT-537 Neighborhood America Brings Social Computing to Government, Large Enterprises

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Neighborhood America Brings Social Computing to Government, Large Enterprises

Document:                      QT-537
Date of Publication:          December 12, 2008
Number of Pages:            5
Lead Author(s):                M. Koenig
Price:                              $195 USD (Single User License)

QuickTake Summary:

A pioneer in creating private social networking sites in government as well as large corporations, Neighborhood America may be in the right place at the right moment.

After President-elect Obama’s successful use of social computing in his campaign, social networking sites like Facebook and Twitter, as well as white-label “communities” built in platforms such as Neighborhood America’s, have a new legitimacy. Large enterprises and governments are becoming conscious of the internal uses for these tools to support ad hoc teams across wide geographies and support a flat organizational structure that taps the full talents of all employees, as well as the external uses for connecting more closely with customers, partners and suppliers.

Though market interest is high, Neighborhood America faces the challenge of continuing to grow during a recession in a market segment that is filling fast with new entrants who are trying to capitalize on the “Obama effect.” Success will mean building out a set of relevant and meaningful services with a rapid time-to-value that it can deliver itself or through a network of media and technology partners. Also key will be making good use of just-released “connect” technologies from such public social computing and collaboration leaders as Facebook and Google. In short, even with the solid base that it has built since its founding, execution in the coming twelve to twenty-four months will be critical to the company’s future success.

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