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Power, Speed and Assimilation: Open Source Changes the Industry, and the Industry Changes Open Source

Document:                        SSR-540
Date of Publication:            December 18
, 2008
Number of Pages:              15
Lead Author(s):                 B. Guptill
Contributing Author(s):       C. Burns
Price:                               $1295.00 USD (Single User License)


Report Overview:

From 2005 through 2007, Saugatuck described how open source software would change the software industry, from how users buy and deploy business software to vendor business models and development strategies.

In 2008, we found that the key changes that we predicted had already occurred, or where occurring now - as much as two years ahead of the expected timeframe. In short, we found that open source as already changed the software business as we knew it. But as a result, the software business has changed open source as well.

To understand how and why so much change happened so quickly, we delved deeply into the business and technology strategies of open source and traditional software vendors. We interviewed strategists and product development executives, as well as leaders of key open source communities. We spoke with user IT executives about their software adoption and management experiences, and analyzed data from our user surveys from 2005 through 2008.

What we found is detailed in Saugatuck’s latest Strategic Research Report, Power, Speed and Assimilation: Open Source Changes the Industry, and the Industry Changes Open Source.

Press Release / Media, BLOG and Podcast Coverage:

12-22-08 Welcome to the open-source company (err, community) (CNET)
12-22-08 Big commercial firms driving open source takeup? (ITPro)
12-19-08 Open-source Success Due to Large IT Vendors, Report Says (ComputerWorld)

Executive Summary:

Power, Speed and Assimilation: Open Source Changes the Industry, and the Industry Changes Open Source
(Freely available. Registration Required)

Read this report to learn:  

Why the use of open source software within user enterprises is less and less of an accurate indicator of open source presence, influence and change.

How commercial software vendors are changing the definitions and nature of “open source” from code to communities.

When, and to what extent, open source software will next transform the software industry

What influences will open source software have on the strategies and directions of SaaS and cloud computing?

Research Highlights:

The basic nature of open source software is changing from project-based, developer-driven initiatives to vendor-driven, and vendor-owned, software.

The same factors that attract users to open source – lower costs and reduced times of development, and reduced dependency on vendor-specific technologies – have attracted commercial software vendors to use and incorporate open source into their offerings and portfolios.

The breadth and depth of open source presence within user firms is becoming impractical to measure, and less of a useful metric for open source evolution and influence in markets. Commercial vendor development, release, adoption and use of open source software is a more accurate measure of open source’s market presence and influence.

The involvement of commercial software vendors, including Master Brands, is a key factor in the rapid acceleration of open source adoption and use throughout world markets.

Dual-license models are a key factor in reducing the distinction between traditional open source and vendor-proprietary software.

User executives see costs of acquisition, and the ability to modify source code, as the key drivers for open source adoption in their firms.

Open source software is seen as delivering significant business value to user firms, and is considered viable and valuable in all aspects of user enterprise software and systems.

About The Research:

The research for this report was developed as part of Saugatuck’s ongoing Open Source  market research programs. Saugatuck conducts primary research survey, briefing and interview programs as an integral part of our IT market and strategy consultancy practice.

Since 2002, Saugatuck has performed a series of user executive and vendor executive research programs, including web-based surveys, telephone interviews, and briefings, on the most disruptive and influential IT developments in the marketplace, including: IT Virtualization, Cloud Computing, Software-as-a-Service, and Open Source software. In addition, Saugatuck annually surveys more than 500 business and IT executives as part of its annual user IT trends research program.

This report represents key analysis and insights developed from our fourth annual research program dedicated to the adoption and evolution of open source software. Our open source software user and vendor research program was formally launched in 2005, and our initial market-wide user executive survey and vendor interview/briefing program was executed in 2007.

The core research for this report was developed from Saugatuck’s 2008 open source research program, conducted from June  through October 2008. The program included interviews and briefings with more than 50 vendors of open source software, dozens of user IT executives, and leading open source vendor and development community organizations. We also incorporated data and analysis from associated Saugatuck research program, including our SaaS and cloud computing research.

Table Of Contents: 

Research Highlights

Strategic Planning Positions (SPPs)

Introduction: Change, Speed and More Change

Changes I: From User to Vendor Focus

Changes II: Vendors Drive Accelerated User Presence

Changes III: Changing the Nature of Open Source

Changes IV: User Adoption Shifts

Conclusion: Change is the Constant

User Guidance

Vendor Guidance

Appendix: Vendor Research Participants

List of Figures and Sidebars:

Figure 1: Open Source Evolution and Adoption, 2006 - 2012

Figure 2: Saugatuck Open Source Market Scenario, 2006 - 2012

Figure 3: Top Factors Driving Open Source Considerations, 2006 – 2008

Figure 4: Top Inhibitors to Open Source Adoption, 2006 - 2008

Sidebar: Defining Open Source

Sidebar: Licensing Issues

Related Research:

12-24-08 Perspectives on Open Source: What We Saw Then, and What We See Now (B. Guptill, 5 pages, STR-544, $$$)
12-18-08 Power, Speed and Assimilation: Open Source Changes the Industry, and the Industry Changes Open Source (B. Guptill, C. Burns, 15 pages, SSR-540, $$$)
12-18-08 New Research Study: The Nature of Open Source Software is Changing (B. Guptill, 2 pages, RA-539)
11-26-08 European SaaS Forum: Attendee Insights on Adoption and the Economy  ( B. Guptill,  2 pages, RA-532)
10-30-08 CIO Insights: Asset Models for Managing Disruptive IT, Part Two (S. Medina, B. Guptill, 10 pages, CIO-521, $$$)
10-01-08 Google, Android, and a Phone: Beyond the Obvious (B. Guptill, 3 pages, RA-511)
09-24-08 Saugatuck Open Source User Interviews: Lines Blur as Perceived Cost Savings Drive Adoption (B. Guptill, R. Exler, 4 pages, STR-506, $$$)
08-29-08 Three Open Source Licensing Issues ( B. Guptill, 4 pages, STR-500, $$$)
08-21-08 Is The “Microsoft-Free World” Realistic, or Desirable?  (B. Guptill, 3 pages, RA-496)
08-14-08 Open Source Licensing Concerns – One Year On and a New Court Case (B. Guptill, 3 pages, RA-493)
07-31-08 Open Source Vendor Discussions: Highlights and Insights, 2008 (B. Guptill, 5 pages, MKT-490, $$$)
07-24-08 Open Source and SaaS: Vendor Insights and Issues (B. Guptill, 2 pages, RA-485)
04-23-08 Road Research: Whither Open Source? MySQL Conference and Survey Report (B. Guptill, 3 pages, RA-456)
04-22-08 MySQL Conference 2008: A Sense of Arrival and Accomplishment for Open Source Software (B. Guptill, 5 pages, STR-455, $$$)
03-31-08 Is Open Source Already Routine? Or Misunderstood by Vendors? (B. Guptill, 5 pages, STR-450, $$$)
02-21-08 Consideration (and Selling) of Open Source Software Varies by Industry (B. Guptill, 4 pages, MKT-437, $$$)
02-13-08 Linux on Mobile: Signpost for Future Open Software Direction? (B. Guptill, 2 pages, RA-435)
01-16-08 Oracle, BEA, Sun and MySQL: New Year, New Acquisitions (B. Guptill, 4 pages, RA-425)
01-02-08 A Rising Tide Swamps all Boats - Disruptive IT Impact in 2008 ( B. Guptill, 3 pages, RA-422)
 
Model for Cloud IT thru 2014
Cloud Infrastructure
Monetizing the Cloud
SaaS Scenarios Thru 2014
Enterprise Social Computing
Great Expectations
An ISV Cookbook
Open Source Changes
SMBs and SaaS Adoption
Saas Ready – Drill Down
Saas - Ready, or Not
Faces of Virtualization
Open Source SW
SaaS 2.0: Tipping Point
C-Team: Growth
SOA Reality Check
The IT Utility
SaaS 2.0
Outsourcing Transfd
The IT Utility
Pay-as-you-go IT
UC: A Hard Sell

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