MKT-546 Four Key Challenges for Social Computing in 2009

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Four Key Challenges for Social Computing in 2009

Document:                      MKT-546
Date of Publication:          December 29, 2008
Number of Pages:            4
Lead Author(s):                M. Koenig
Price:                              $195 USD (Single User License)

Perspective Summary:

Saugatuck expects increased interest and use of social computing solutions among consumers and businesses in the coming year. But we also believe that unlike prior years, which saw seemingly unfettered growth in all things social, there will be significant challenges to adoption and use that could stall growth and dim the star of one of the brightest segments of the software industry.

Saugatuck has identified four key challenges for Social Computing in 2009:

	Identity and Authentication.
	Social Spam and Advertising
	Mobility and Location-Based Services
	Economic Growing Pains

Taken together, these challenges depict a segment of the software industry in which the economics and underlying business model still has a way to go before it reaches maturity. Still to be determined in the greater social web is whether advertising, subscriptions or some combination of the two – or perhaps another revenue model – will pertain. And until the consumer business model stabilizes, Saugatuck believes that social computing for the enterprise will remain constrained.

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