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  Continuous Research Services (CRS)

Saugatuck’s Continuous Research Services (CRS) provides independent and unbiased insights and guidance into emerging market trends, buyer behavior, “white-space” opportunities and disruptive market forces impacting the IT industry through a variety of subscription licensing schemas.

Our “Net/Net” and objective perspective provides a balanced view of where enterprise IT is going (both behind the firewall, as well as in the cloud), with specific and actionable recommendations for both IT vendors and users. 

Summary:

CRS provides on-going subscription access to all of Saugatuck’s published research (i.e., Research Alerts, Strategic Perspectives, QuickTakes and Research Reports) – as well as on-demand and scheduled inquiry access to Saugatuck’s team of senior industry analysts.  
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In this sense, CRS is a relationship-based service that allows subscribers to customize the research through value-added insights and recommendations delivered through phone inquiry. 
Saugatuck’s CRS research agenda is collaboratively developed with our subscription clients on a rolling six-month basis, reflecting both their key priorities as well as what Saugatuck believes are the most important macro investment themes and drivers over the planning horizon.
For 2007, our plan is to continue to focus on the key and disruptive technologies shaping our industry, including SaaS, Web 2.0, Open Source, SOA and the IT Utility, as well as important market focuses impacting the business process layer

A broader look at the research topics and issues that we address includes:
Business Intelligence / Analytics
Business / IT Investment Priorities
Emerging Market /  Technology Trends
The Future of Enterprise Applications
IT Economics / Business Models
IT Infrastructure / IT Management
Outsourcing - ITO and BPO
Open Source Adoption
Security
Software-as-a-Service
Services-oriented Architectures (SOA)
The IT Utility
Web 2.0

Key CRS deliverables include:

Research Alerts
- Net/Net 1-2 page research notes published weekly, providing insights and analysis related to important industry news, events and trends. Research Alerts are guided by a “What is Happening? / Why is this Happening?” framework, with bottom-line user and vendor market implications and recommendations.

Strategic Perspectives
- Expanded 4-7 page “perspectives” on key industry trends, evolving market opportunities, and broader competitive / market impact, often supported by fact-based research. Strategic Perspectives retain our “Net/Net” philosophy, guided by a “So what?” framework, with a “Net-impact” summary, including implications and recommendations for user and vendor marketing, strategy and sales executives.

QuickTakes Vendor Assessment
- Net/Net 3-5 page assessments of leading and emerging vendors – with a focus on key strategies, strengths and challenges, including product / service positioning, go-to-market tactics and marketing / partner relationships. Bottom-line SWOT analysis and net/net market impact assessment provided. 

Strategic Research Reports
- Deep-dive 15-40 page strategic impact reports concerning important “meta” trends driving the IT industry, and around which significant market momentum is (or will be) occurring. Strategic Research Reports provide an executive-level perspective related to key trends and market drivers, supported by fact-based research that often includes Saugatuck-based web surveys, executive interviews and vendor briefings with established and emerging players.

Why CRS?

Subscription access to all ongoing Saugatuck research
Focused on emerging and disruptive IT and business/IT market trends and related buyer behavior
Seasoned perspective, based on an experienced team (25+ year veterans - many of whom were previously senior Gartner research leaders
Independent, unbiased insights and guidance - with actionable recommendations for both IT vendors and users
Supported and informed by ongoing fact-based research programs - including some in partnership with BusinessWeek Research Services (based on expanded strategic relationship between Saugatuck and BWRS announced in September 2006).
On-going inquiry support, as well as availability of analysts on-demand via Strategic Advisory Days

What some of our research clients have to say about CRS:

Saugatuck regularly creates concise, entrepreneurial insights that are visionary, fact based and market pragmatic.
Former Sr. Partner and Chief Capability Officer, Accenture
Saugatuck’s research is actionable and to-the-point – and often with an unconventional view.
Founder and CEO, Sandhill.com
Saugatuck's "C-level" research provided valuable insight to help us focus our go-to-market strategy for a new business-led outsourcing service. A pleasure to work with.
VP Marketing, Global Outsourcing, Unisys
I use Saugatuck's research services as my primary source for IT strategic planning. The analysis is consistently concise, balanced and spot-on.
CFO, Olympia Health Management Systems

Licensing Options

A variety of annual licensing options are available from "Entry-level" and "Standard" licensing programs that provide access for 3 to 10 named user Research IDs, respectively, leveraging Saugatuck's research website -- to Enterprise-wide "intranet" licenses for our larger clients who want to provide broad worldwide access to Saugatuck's research via their own internal research databases. 
As needed additional blocks of inquiry can be purchased if initial allocations are exceeded.
 
Strategy Consulting
User Consulting
Subscription Research
SaaS Readiness Svcs
Thought Leadership
Value Added Svcs
Focus Areas
How We Help Clients
 
 

Featured 
Research Reports

Enterprise Ready, or Not - SaaS Enters the Mainstream
This forty-four page study details the disruptive evolution, status, and future of SaaS within user enterprises, from basic applications to cloud-based computing - including the effects of these changes on vendor strategies, offerings, and business models.
Click here to find out more

The Many Faces of Virtualization: Understanding a New IT Reality
Comprehensive 20-page study providing topology of the rapidly-evolving world of IT virtualization, from servers to mainframes, to applications to storage to network – as well as key strategic planning positions about its future evolution.
Click here to find out more

Open Source: The Next Disruptive IT Influence
Comprehensive study tracking the evolution of open source across three distinct waves of adoption, including a scenario for how it will likely evole. Supported by  w/w web survey research , 2 dozen user interviews and 17 deep-dive vendor  briefings. 
Click here to find out more

Three Waves of Change: SaaS Beyond the Tipping Point
The second wave of SaaS as a next-generation business platform is already here: users are already utilizing SaaS for transaction and collaboration marketplaces, and we’re starting to see a proliferation of SaaS ecosystems.
Click here to find out more
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