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Continuous Research Services (CRS)
Saugatuck’s
Continuous Research Services (CRS) provides independent
and unbiased insights and guidance into emerging market trends, buyer
behavior, “white-space” opportunities and disruptive market forces
impacting the IT industry –
through
a variety of subscription licensing schemas.
Our “Net/Net” and objective perspective provides a
balanced view of where enterprise IT is going (both behind the
firewall, as well as in the cloud), with specific and
actionable recommendations for both IT vendors and users.
Summary:
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CRS
provides on-going
subscription access to all
of Saugatuck’s published research (i.e., Research Alerts,
Strategic Perspectives, QuickTakes and Research Reports) – as well as
on-demand and scheduled inquiry access to Saugatuck’s team of
senior industry analysts.
- In
this sense, CRS is a relationship-based service that allows
subscribers to customize the research through value-added insights
and recommendations delivered through phone inquiry. |
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Saugatuck’s
CRS research agenda is collaboratively developed with our
subscription clients on a rolling six-month basis, reflecting both
their key priorities as well as what Saugatuck believes are the
most important macro investment themes and drivers over the
planning horizon. |
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For 2008 and 2009, our plan is to continue to focus on the key and disruptive technologies shaping our industry, including SaaS, Cloud Computing, Open Source, Virtualization / the IT Utility, and Enterprise Social Computing, as well as important market focuses impacting the business process layer.
A broader look at the research topics and issues that we address
includes:
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Business Intelligence /
Analytics |
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Business / IT Investment Priorities |
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Cloud
Computing
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Emerging Market / Technology Trends |
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Enterprise
Social Computing |
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The Future of Enterprise Applications |
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IT Economics / Business Models |
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IT Infrastructure / IT Management |
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Outsourcing - ITO and BPO |
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Open Source Adoption |
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Security |
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Software-as-a-Service |
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Services-oriented Architectures (SOA) |
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Virtualization
/ The IT Utility |
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Web
2.0 |
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Key CRS deliverables include:
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Research Alerts
- Net/Net 1-2 page research notes published weekly, providing insights and analysis related to important industry news, events and trends. Research Alerts are guided by a “What is Happening? / Why is this Happening?” framework, with bottom-line user and vendor market implications and recommendations.
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Strategic Perspectives
- Expanded 4-7 page “perspectives” on key industry trends, evolving market opportunities, and broader competitive / market impact, often supported by fact-based research. Strategic Perspectives retain our “Net/Net” philosophy, guided by a “So what?” framework, with a “Net-impact” summary, including implications and recommendations for user and vendor marketing, strategy and sales executives.
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QuickTakes
Vendor Assessment
- Net/Net 3-5 page assessments of leading and emerging vendors – with a focus on key strategies, strengths and challenges, including product / service positioning, go-to-market tactics and marketing / partner relationships. Bottom-line SWOT analysis and net/net market impact assessment provided. |
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Strategic Research Reports
- Deep-dive 15-40 page strategic impact reports concerning important “meta” trends driving the IT industry, and around which significant market momentum is (or will be) occurring. Strategic Research Reports provide an executive-level perspective related to key trends and market drivers, supported by fact-based research that often includes Saugatuck-based web surveys, executive interviews and vendor briefings with established and emerging players. |
Why CRS?
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Subscription access to all ongoing Saugatuck
research |
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Focused on emerging and disruptive IT and
business/IT market trends and related buyer behavior |
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Seasoned perspective, based on an experienced
team (25+ year veterans - many of whom were previously senior
Gartner research leaders |
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Independent, unbiased insights and guidance -
with actionable recommendations for both IT vendors and users |
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Supported and informed by ongoing fact-based
research programs - including some in partnership with BusinessWeek
Research Services (based on expanded strategic
relationship between Saugatuck and BWRS announced in September
2006). |
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On-going inquiry support, as well as availability
of analysts on-demand via Strategic Advisory Days |
What some of our research clients have to say about
CRS:
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Saugatuck
regularly creates concise, entrepreneurial insights that are
visionary, fact based and market pragmatic.
Former Sr. Partner and Chief
Capability Officer, Accenture |
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Saugatuck’s
research is actionable and to-the-point – and often with an
unconventional view.
Founder
and CEO, Sandhill.com |
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Saugatuck's
"C-level" research provided valuable insight to help us
focus our go-to-market strategy for a new business-led
outsourcing service. A
pleasure to work with.
VP Marketing, Global
Outsourcing, Unisys |
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I
use Saugatuck's research services as my primary source for IT
strategic planning. The analysis is consistently concise,
balanced and spot-on.
CFO,
Olympia Health Management Systems |
Licensing
Options
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A
variety of annual licensing options are available from
"Entry-level" and "Standard" licensing
programs that provide access for 3 to 10 named user Research
IDs, respectively, leveraging Saugatuck's research website -- to
Enterprise-wide "intranet" licenses for our larger
clients who want to provide broad worldwide access to Saugatuck's
research via their own internal research databases. |
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As needed
additional blocks of inquiry can be purchased if initial
allocations are exceeded. |
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Featured
Research Reports
Cloud Infrastructure Services Data Report: Traditional Approaches to New IT
Firms may be deploying Cloud Computing with a lack of understanding and preparation that will cost dearly in lost time, project investment, integration, and management overhead. This report lays out key trends, challenges and needs for users and vendors, and provides guidance to effectively manage the disruptive impacts of Cloud on business and IT.
Click
here to find out more
Monetizing the Cloud: Assessing Billing and Payment Providers
Effective billing and payment solutions are essential in enabling monetization, providing agility in competitive situations, managing the channel, and reducing operational costs for any Cloud services provider. This study examines and explains the need for, and roles of, billing and payment solutions in all aspects of Cloud Computing. The study also profiles solutions of leading Cloud billing solution providers, assessing each according to eight critical selection and use criteria.
Click
here to find out more
An Endless Cycle of Innovation: Saugatuck SaaS Scenarios Through 2014
Software-as-a-service (SaaS) is part of a multi-year “loop” that reciprocates between users and providers, with each side influencing the other. Mismanaging this “endless loop of innovation” prevents user firms from being able to derive competitive advantage from SaaS, prevents SaaS providers from competing effectively, and traps ISVs from growing along with the global IT market. Understanding how each side influences the others, and how to manage through changing market scenarios, is the key benefit to readers of this report.
Click
here to find out more
Bridging the Gap: Achieving the Promise of Enterprise Social Computing
The business potential of enterprise social computing (ESC) delivers quantifiable business value by improving collaboration and business performance within and between user enterprises. This report includes insights, analysis, and recommendations from Saugatuck’s social computing research program, including in-depth guidance to buyers and providers to maximize the business value of ESC.
Click here
to find out more
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