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Continuous Research Services (CRS)
Saugatuck’s
Continuous Research Services (CRS) provides independent
and unbiased insights and guidance into emerging market trends, buyer
behavior, “white-space” opportunities and disruptive market forces
impacting the IT industry –
through
a variety of subscription licensing schemas.
Our “Net/Net” and objective perspective provides a
balanced view of where enterprise IT is going (both behind the
firewall, as well as in the cloud), with specific and
actionable recommendations for both IT vendors and users.
Summary:
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CRS
provides on-going
subscription access to all
of Saugatuck’s published research (i.e., Research Alerts,
Strategic Perspectives, QuickTakes and Research Reports) – as well as
on-demand and scheduled inquiry access to Saugatuck’s team of
senior industry analysts.
- In
this sense, CRS is a relationship-based service that allows
subscribers to customize the research through value-added insights
and recommendations delivered through phone inquiry. |
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Saugatuck’s
CRS research agenda is collaboratively developed with our
subscription clients on a rolling six-month basis, reflecting both
their key priorities as well as what Saugatuck believes are the
most important macro investment themes and drivers over the
planning horizon. |
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For 2007, our plan is to continue to focus on the
key and disruptive technologies shaping our industry, including
SaaS, Web 2.0, Open Source, SOA and the IT Utility, as well as important
market focuses impacting the business process layer.
A broader look at the research topics and issues that we address
includes:
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Business Intelligence /
Analytics |
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Business / IT Investment Priorities |
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Emerging Market / Technology Trends |
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The Future of Enterprise Applications |
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IT Economics / Business Models |
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IT Infrastructure / IT Management |
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Outsourcing - ITO and BPO |
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Open Source Adoption |
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Security |
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Software-as-a-Service |
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Services-oriented Architectures (SOA) |
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The IT Utility |
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Web
2.0 |
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Key CRS deliverables include:
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Research Alerts
- Net/Net 1-2 page research notes published weekly, providing insights and analysis related to important industry news, events and trends. Research Alerts are guided by a “What is Happening? / Why is this Happening?” framework, with bottom-line user and vendor market implications and recommendations.
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Strategic Perspectives
- Expanded 4-7 page “perspectives” on key industry trends, evolving market opportunities, and broader competitive / market impact, often supported by fact-based research. Strategic Perspectives retain our “Net/Net” philosophy, guided by a “So what?” framework, with a “Net-impact” summary, including implications and recommendations for user and vendor marketing, strategy and sales executives.
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QuickTakes
Vendor Assessment
- Net/Net 3-5 page assessments of leading and emerging vendors – with a focus on key strategies, strengths and challenges, including product / service positioning, go-to-market tactics and marketing / partner relationships. Bottom-line SWOT analysis and net/net market impact assessment provided. |
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Strategic Research Reports
- Deep-dive 15-40 page strategic impact reports concerning important “meta” trends driving the IT industry, and around which significant market momentum is (or will be) occurring. Strategic Research Reports provide an executive-level perspective related to key trends and market drivers, supported by fact-based research that often includes Saugatuck-based web surveys, executive interviews and vendor briefings with established and emerging players. |
Why CRS?
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Subscription access to all ongoing Saugatuck
research |
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Focused on emerging and disruptive IT and
business/IT market trends and related buyer behavior |
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Seasoned perspective, based on an experienced
team (25+ year veterans - many of whom were previously senior
Gartner research leaders |
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Independent, unbiased insights and guidance -
with actionable recommendations for both IT vendors and users |
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Supported and informed by ongoing fact-based
research programs - including some in partnership with BusinessWeek
Research Services (based on expanded strategic
relationship between Saugatuck and BWRS announced in September
2006). |
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On-going inquiry support, as well as availability
of analysts on-demand via Strategic Advisory Days |
What some of our research clients have to say about
CRS:
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Saugatuck
regularly creates concise, entrepreneurial insights that are
visionary, fact based and market pragmatic.
Former Sr. Partner and Chief
Capability Officer, Accenture |
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Saugatuck’s
research is actionable and to-the-point – and often with an
unconventional view.
Founder
and CEO, Sandhill.com |
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Saugatuck's
"C-level" research provided valuable insight to help us
focus our go-to-market strategy for a new business-led
outsourcing service. A
pleasure to work with.
VP Marketing, Global
Outsourcing, Unisys |
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I
use Saugatuck's research services as my primary source for IT
strategic planning. The analysis is consistently concise,
balanced and spot-on.
CFO,
Olympia Health Management Systems |
Licensing
Options
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A
variety of annual licensing options are available from
"Entry-level" and "Standard" licensing
programs that provide access for 3 to 10 named user Research
IDs, respectively, leveraging Saugatuck's research website -- to
Enterprise-wide "intranet" licenses for our larger
clients who want to provide broad worldwide access to Saugatuck's
research via their own internal research databases. |
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As needed
additional blocks of inquiry can be purchased if initial
allocations are exceeded. |
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Featured
Research Reports
Enterprise Ready, or Not - SaaS Enters the Mainstream
This forty-four page study details the disruptive evolution, status, and future of SaaS within user enterprises, from basic applications to cloud-based computing - including the effects of these changes on vendor strategies, offerings, and business models.
Click here to find out more
The Many Faces of Virtualization: Understanding a New IT Reality
Comprehensive 20-page study providing topology of the rapidly-evolving world of IT virtualization, from servers to mainframes, to applications to storage to network – as well as key strategic planning positions about its future evolution.
Click here to find out more
Open Source: The Next
Disruptive IT Influence
Comprehensive study tracking the
evolution of open source across three distinct waves of
adoption, including a scenario for how it will likely evole.
Supported by w/w web survey research , 2 dozen user
interviews and 17 deep-dive vendor briefings.
Click here to find out more
Three Waves of Change: SaaS Beyond the Tipping Point
The second wave of SaaS as a next-generation business platform is already here:
users are already utilizing SaaS for transaction and collaboration marketplaces, and we’re starting to see a proliferation of SaaS ecosystems.
Click here to find out more
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