Focus Area: Enterprise Applications

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	Research-based Market Strategy Consulting

Focus Area: Enterprise Applications

Saugatuck's Enterprise Application research and consulting practice focuses on the evolution of the packaged business application market. Our research shows that companies are increasingly looking at new ways to create secure and flexible business processes. In most cases, this means they are asking how best to leverage their investment in existing traditional packaged software while planning for next-generation capabilities that increasingly will yield a hybrid build-buy-assemble-subscribe-outsource model.

Longer-term trends toward service-oriented architectures, Software-as-a-Service and "Applistructure" - the merging of enterprise applications and infrastructure technology - pose great potential for discontinuity for both users and vendors. In addition, business and IT executives are continually looking for new ways to deploy and support both core and non-core business process capabilities - with a dramatic rise in BPO and Transformational services (both onshore and offshore). All this while focusing on efficiency, compliance and innovation.

Representative Consulting Engagements

	Adoption Scenarios - Technology and Business drivers
	"Applistructure" Planning and Deployment Strategies
	User business model scenarios and intelligence
	Vendor technology and business model scenarios
	Vendor technology and business model issues and scenarios, including pricing and licensing models and frameworks
	Partnering ecosystems
	Positioning and messaging

Relevant links to Published Saugatuck Research Topics

	Business Applications
	Emerging Trends / Technologies
	Open Source
	Outsourcing / IT Services
	Software-as-a-Service (SaaS)
	The IT Utility
	Web Services / SOA


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