Focus Area: The IT Utility

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	Research-based Market Strategy Consulting

Focus Area: The IT Utility - Next Generation Data Center

Saugatuck surveys and interviews with user and vendor executives indicate that the future of the data center is as a hybrid, complex, virtualized utility that delivers IT as a set of services when and where needed in all types and sizes of firms. Current utility computing models are a step along the journey to an effective virtual IT environment.

While many technological hurdles stand in the way of both vendor delivery and user adoption, it will be user and vendor business models and practices that inhibit the growth - and cost effectiveness - of this virtual data center utility.

Representative Consulting Engagements

	Adoption Scenarios and Insights: SOA, Utility Computing, Software-as-Service
	User Business Model Issues
	Technology Evolution - Virtualization, Grid, Utility Data Center
	Vendor Business Model Issues and Scenarios
	On Demand and Pay-as-you-go pricing and licensing models and frameworks
	Vertical Market Assessments
	Positioning and Messaging
	Sales Training

Relevant links to Published Saugatuck Research Topics

Business Applications

Emerging Trends / Technologies

IT Platforms / Infrastructure

IT Vendors

Mergers & Acquisitions

Software-as-a-Service (SaaS)

The IT Utility

Web Services / SOA


	Featured Research Reports The Many Faces of Virtualization: Understanding a New IT Reality Comprehensive 20-page study providing topology of the rapidly-evolving world of IT virtualization, from servers to mainframes, to applications to storage to network – as well as key strategic planning positions about its future evolution. Click here to find out more Open Source: The Next Disruptive IT Influence Comprehensive study tracking the evolution of open source across three distinct waves of adoption, including a scenario for how it will likely evole. Supported by w/w web survey research , 2 dozen user interviews and 17 deep-dive vendor briefings. Click here to find out more Three Waves of Change: SaaS Beyond the Tipping Point The second wave of SaaS as a next-generation business platform is already here: users are already utilizing SaaS for transaction and collaboration marketplaces, and we’re starting to see a proliferation of SaaS ecosystems. Click here to find out more C-Team Research: Growth and Innovation Driving the Global Business Agenda While the pace of economic expansion will moderate in 2007, growth and innovation is clearly on the minds of the 443 senior business, finance and IT executives recently surveyed by Saugatuck Technology and BusinessWeek Research Services. Click here to find out more __________

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