How We Help Clients

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	Research-based Market Strategy Consulting

How We Help Clients

We help our vendor clients in the following ways:

	Identify, assess and validate market and "white space" opportunities
	Develop scenario planning frameworks, and adoption scenarios, for emerging technology and service / solution offerings
	Provide competitive analysis and market insight
	Support strategic marketing and marketing communication initiatives
	Identify solution and business process "sweet spots" at the industry level
	Build effective thought-leadership research programs that help IT vendors and services providers gain access to C-level decision makers
	Assess strategic acquisition targets and provide M&A and due-diligence support
	Leverage our broad and deep network of contacts to ensure that our clients are plugged into the latest industry trends and most influential players

We help our business and IT executive user clients in the following ways:

	Understand market trends and directions, as well as opportunities, risks and challenges
	Develop technology investment strategies and plans
	Assess the effectiveness of technology program initiatives
	Become aware of industry best practices, and to take advantage of them

Saugatuck is a big believer in fact-based (primary market) research to help our clients make important decisions, with a significant percent of our strategy assignments having a quantitative foundation (i.e., web and print/mail surveys, executive interviews).

As one client put it "I'm less interested in having an analyst firm evaluate our vision and plans, and espouse their own point of view, and more interested in conducting fact-based research with real customers and buyers to help determine how to architect, develop and position our new offering to best meet real market requirements and demand."

In this sense, Saugatuck provides an interesting set of hybrid capabilities for our clients, combining a deep team of strategy consultants (and industry analysts / subject matter experts) with a solid market research engine.

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