|
 |
|
Recent Assignments
Find below a representative sample of a variety of
recent Saugatuck client engagements. As you can see, our consulting
is highly customized to meet the unique needs of our clients, often
supported by primary and secondary research programs that provide a
solid (fact-based) foundation upon which to make important decisions.
Enterprise Software Scenarios
 |
Developed four alternative market scenarios for
how the enterprise software market would evolve over a five-plus
year time horizon, with implications and recommendations for
maximizing revenue (for leading software vendor). Scenarios
driven off of key market assumptions and industry trends driving
IT spending through 2010 including SOA, Open Source, SaaS and IT
Utility adoption rates - as well as new and disruptive market
forces and players at the business process layer. |
Business Transformation Utility Opportunity
Analysis
|
Assessment of new market opportunity based on
executive interview with 75+ ($1B+ size) divisional CEOs and
direct reports (globally) concerning market readiness and
opportunity testing of a new business
process solution concept / business service with
transformational elements across three vertical markets. |
Real-Time Infrastructure
|
Comprehensive product launch and go-to-market
strategy assignment, including extensive upfront research (web
survey, executive interviews) and opportunity analysis relative
to customer / market requirements, competitive analysis and
market messaging and positioning. Follow-on phases included
development of a positioning / solution guide (for sales
training) and the publication of a (Saugatuck-branded) CIO-level
thought leadership report used as a marketing lead generation
tool. |
SOA Adoption Scenarios
 | Development of a 3-to-5 year SOA adoption
scenario, industry forecasts and profiles, with strategy and
positioning implications for a leading packaged business
application provider. Global web survey in partnership with
BusinessWeek Research of over 400 senior IT decision makers in
$1B+ size companies across six industries. Follow-on executive
interviews with 30 participants. |
Enterprise Performance Management Partner and
Alliance Roadmap
|
Assessment and prioritization of customer and
market requirements for enterprise performance management
solutions, as well as the development of a partner and alliance
ecosystem and roadmap, including go-to-market and value
proposition recommendations. |
Software-as-Service and Utility Computing
|
Several consulting engagements related to
strategy development, market assessment and opportunity analysis
concerning emerging trends and business model implications of
Utility Computing and Software-as-Service. Conducted US-focused
web survey with over 200 senior IT and Finance decision makers. |
Thought Leadership "Insights"
|
Executive research program focusing on the
business and IT investment priorities of Public Sector CIOs and
senior business executives (e.g., govt., higher ed, healthcare,
life sciences). Fact-based research (web survey, in-depth
interviews) supported the development of sector-specific market
insights, implications and recommendations. Research published
as five industry-specific strategic planning reports and one
(external) thought-leadership deliverable used as a key program
marketing tool. |
Buyer Profiling and Value Proposition
|
Go-to-market and messaging strategy assignment
for a market leader of information-based products and services
to the Life Sciences and Pharma industries, including the
development of an integrated value proposition and market
segmentation model across three unique buyer segments. |
CIO and CFO: Outlook 2006
|
Analysis of key business and IT spending
priorities for mid-to-large company CIOs and CFOs for a leading
ISV.
Created assessment frameworks, leveraging Saugatuck primary
research into senior executive buyer behavior. |
Market and Competitive Scenarios
|
Identification of key IT market trends and
development of objective market and competitive vendor scenarios
over a three year timeframe for a leading business application
provider, with recommendations for each scenario. Final report presented to
BOD. |
Emerging Outsourcing Markets
|
Assessment of the most promising and profitable
market segments within BPO, ITO and application outsourcing,
including prioritization of market opportunity and competitive
positioning / analysis. |
IT Mega-Trends
|
On site workshop and presentation focusing on macro industry
trends, market discontinuities, emerging technologies / service
delivery models and key
enterprise IT spending drivers. |
Alliance Marketing Program Support
|
Interviewing of 80+ senior IT executives in SMB
businesses with purchasing authority related to ERP
and platform migration plans, to inform and support an alliance
marketing program. Developed an external research-based marketing deliverable based for use by the alliance sales team, and in
joint marketing programs. |
Updated January, 2006 |
|
|
|
|
|
Featured
Research Reports
Enterprise Ready, or Not - SaaS Enters the Mainstream
This forty-four page study details the disruptive evolution, status, and future of SaaS within user enterprises, from basic applications to cloud-based computing - including the effects of these changes on vendor strategies, offerings, and business models.
Click here to find out more
The Many Faces of Virtualization: Understanding a New IT Reality
Comprehensive 20-page study providing topology of the rapidly-evolving world of IT virtualization, from servers to mainframes, to applications to storage to network – as well as key strategic planning positions about its future evolution.
Click here to find out more
Open Source: The Next
Disruptive IT Influence
Comprehensive study tracking the
evolution of open source across three distinct waves of
adoption, including a scenario for how it will likely evole.
Supported by w/w web survey research , 2 dozen user
interviews and 17 deep-dive vendor briefings.
Click here to find out more
Three Waves of Change: SaaS Beyond the Tipping Point
The second wave of SaaS as a next-generation business platform is already here:
users are already utilizing SaaS for transaction and collaboration marketplaces, and we’re starting to see a proliferation of SaaS ecosystems.
Click here to find out more
__________ |
|
|
|
