Saugatuck Technology - Original Research

Home \| About Us \| News \| Contact Us \| New User Registration
	Research-based Market Strategy Consulting

Published Research

Saugatuck’s Continuous Research Services (CRS) provides independent and unbiased insights and guidance into emerging market trends, buyer behavior, “white-space” opportunities and disruptive market forces impacting the IT industry. Our “Net/Net” and objective perspective provides a balanced view of where enterprise IT is going, with specific and actionable recommendations for both IT vendors and senior user executives alike.

CRS delivers four main categories of research -- some freely available to registered users (Research Alerts) -- others (Strategic Perspectives, QuickTakes, Research Reports) available through ongoing subscription licensing programs (see CRS link in the right hand column) or via a-la-carte purchase. If you are an ongoing CRS subscriber, click on any of our deliverables and just enter your User ID and Password. If you are not yet registered on our site for base-line access to our complimentary Research Alerts, click here.

We suggest that you start your research search process by going to our Research Library by Topic. This webpage will provide you with a listing of all of our research categorized by 18 broad topics. Also available is an Advanced Research Search capability to input a free-form text search, or the ability to search by author, by date, or by topic area.

Alternatively, find below links to all of our research by category, organized sequentially by date.

	Research Alerts - Net/Net 1-2 page research notes published weekly, providing insights and analysis related to important industry news, events and trends. Research Alerts are guided by a “What is Happening? / Why is this Happening?” framework, with bottom-line user and vendor market implications and recommendations.
	Strategic Perspectives - Expanded 4-7 page “perspectives” on key industry trends, evolving market opportunities, and broader competitive / market impact, often supported by fact-based research. Strategic Perspectives retain our “Net/Net” philosophy, guided by a “So what?” framework, with a “Net-impact” summary, including implications and recommendations for user and vendor marketing, strategy and sales executives.
	QuickTakes: Market Insight - Net/Net 2-3 page assessments of key market trends and leading and emerging vendors – with a focus on key strategies, strengths and challenges, including product / service positioning, go-to-market tactics and marketing / partner relationships. Bottom-line SWOT analysis and net/net market impact assessment provided.
	Strategic Research Reports - Deep-dive 20-40 page strategic impact reports concerning important “meta” trends driving the IT industry, and around which significant market momentum is (or will be) occurring. Strategic Research Reports provide an executive-level perspective related to key trends and market drivers, supported by fact-based research that often includes Saugatuck-based web surveys, executive interviews and vendor briefings with established and emerging players.

Saugatuck research is geared toward helping senior vendor and user decision makers, and investors, sort through the most important trends and strategic planning implications of:

	Emerging technologies and markets
	Executive buyer behavior and decision factors
	Evolving business models

For more information about Saugatuck's ongoing
Continuous Research Services (CRS) subscription licensing programs, click here.

Home | About Us | Contact Us