SaaS Readiness Assessment (SRA) Services

Home \| About Us \| News \| Contact Us \| New User Registration
	Research-based Market Strategy Consulting

SaaS Readiness Assessment (SRA) Services

Now that Software-as-a-Service (SaaS) has matured sufficiently to be considered by many IT buyers as “enterprise grade” and suitable for their business purposes, emerging and established ISVs are faced with strategic decisions that could determine the future of their company:

	Should we develop a SaaS-based solution?
	If so, when? And how? What are the best business model and business strategy options available?
	What are my biggest strengths and challenges?
	What are the best practices and “lessons learned” from others who have already made this transition?

Making the shift from a product- to a services-oriented company is a huge leap, and critical to navigating the transition to a SaaS-based business model.

Saugatuck has found that the companies that start out just to create a “SaaS-ified” version of their existing on-premise applications are much less likely to succeed.

The most successful ISVs that transition to SaaS are those that identify a new business opportunity, and design their SaaS offerings to take full advantage of that opportunity. Any such transition will affect every aspect of the ISV , and will require development of – and most likely, partnerships for – new competencies and capabilities.

· Strategic Issues to be Addressed:

Ø Transitioning from Software Provider to Services Provider

Ø Lifecycle Issues: SaaS Start-up to Mature ISV

Ø Determining Hybrid versus Pure-play Strategies

Ø The SaaS Marketplace and Competitive Challenges

Ø Marketing, Sales, Distribution, Pricing, Finance, Customer Support, IT Infrastructure issues

Ø Economic, Technological, Operational, Cultural, Organizational Issues

Ø Target Segments / Application prioritization

Ø Channel Strategies and the Partner Ecosystem

· Engagement Steps/Deliverables:

Ø Engagement kick-off and review of ISVs key issues

Ø Completion of a SaaS Readiness Assessment questionnaire

Ø Background research on client market segments, marketing, positioning and other relevant information and materials

Ø Summary review of key strategy / positioning materials provided by ISV

Ø Leadership briefing and work session – including review of key SaaS market trends, business strategy considerations, business transition best practices, and preliminary SaaS Readiness Assessment rating.

Ø Follow-up summary presentation and discussion – including final SaaS Readiness Assessment, gap analysis and actionable recommendations

Why Saugatuck

	Extensive SaaS strategy consulting experience across a wide range of established ISVs and start-ups, both packaged business application and IT management solution providers.
	Seasoned perspective - experienced consultant / analyst teams averaging 25+ years in business and technology consulting, focused on disruptive IT market trends and related buyer behavior - with deep expertise in SaaS.
	Actionable recommendations and guidance based on independent, unbiased insights supported by fact-based research and executive-level interviewing.

For more information, contact Chris MacGregor at 1.203.454.3900 or contact your regional Saugatuck business development representative.


	Featured Research Reports *Cloud Infrastructure Services Data Report: Traditional Approaches to New IT* Firms may be deploying Cloud Computing with a lack of understanding and preparation that will cost dearly in lost time, project investment, integration, and management overhead. This report lays out key trends, challenges and needs for users and vendors, and provides guidance to effectively manage the disruptive impacts of Cloud on business and IT. Click here to find out more *Monetizing the Cloud: Assessing Billing and Payment Providers* Effective billing and payment solutions are essential in enabling monetization, providing agility in competitive situations, managing the channel, and reducing operational costs for any Cloud services provider. This study examines and explains the need for, and roles of, billing and payment solutions in all aspects of Cloud Computing. The study also profiles solutions of leading Cloud billing solution providers, assessing each according to eight critical selection and use criteria. Click here to find out more *An Endless Cycle of Innovation: Saugatuck SaaS Scenarios Through 2014* Software-as-a-service (SaaS) is part of a multi-year “loop” that reciprocates between users and providers, with each side influencing the other. Mismanaging this “endless loop of innovation” prevents user firms from being able to derive competitive advantage from SaaS, prevents SaaS providers from competing effectively, and traps ISVs from growing along with the global IT market. Understanding how each side influences the others, and how to manage through changing market scenarios, is the key benefit to readers of this report. Click here to find out more *Bridging the Gap: Achieving the Promise of Enterprise Social Computing* The business potential of enterprise social computing (ESC) delivers quantifiable business value by improving collaboration and business performance within and between user enterprises. This report includes insights, analysis, and recommendations from Saugatuck’s social computing research program, including in-depth guidance to buyers and providers to maximize the business value of ESC. Click here to find out more __________

Copyright @ 1999-2010 Saugatuck Technology Inc. All rights reserved.
49 Riverside Avenue, Westport, CT 06880 - 1.203.454.3900

Home | About Us | Contact Us