SaaS Readiness Assessment (SRA) Services

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	Research-based Market Strategy Consulting

SaaS Readiness Assessment (SRA) Services

Now that Software-as-a-Service (SaaS) has matured sufficiently to be considered by many IT buyers as “enterprise grade” and suitable for their business purposes, emerging and established ISVs are faced with strategic decisions that could determine the future of their company:

	Should we develop a SaaS-based solution?
	If so, when? And how? What are the best business model and business strategy options available?
	What are my biggest strengths and challenges?
	What are the best practices and “lessons learned” from others who have already made this transition?

Making the shift from a product- to a services-oriented company is a huge leap, and critical to navigating the transition to a SaaS-based business model.

Saugatuck has found that the companies that start out just to create a “SaaS-ified” version of their existing on-premise applications are much less likely to succeed.

The most successful ISVs that transition to SaaS are those that identify a new business opportunity, and design their SaaS offerings to take full advantage of that opportunity. Any such transition will affect every aspect of the ISV , and will require development of – and most likely, partnerships for – new competencies and capabilities.

· Strategic Issues to be Addressed:

Ø Transitioning from Software Provider to Services Provider

Ø Lifecycle Issues: SaaS Start-up to Mature ISV

Ø Determining Hybrid versus Pure-play Strategies

Ø The SaaS Marketplace and Competitive Challenges

Ø Marketing, Sales, Distribution, Pricing, Finance, Customer Support, IT Infrastructure issues

Ø Economic, Technological, Operational, Cultural, Organizational Issues

Ø Target Segments / Application prioritization

Ø Channel Strategies and the Partner Ecosystem

· Engagement Steps/Deliverables:

Ø Engagement kick-off and review of ISVs key issues

Ø Completion of a SaaS Readiness Assessment questionnaire

Ø Background research on client market segments, marketing, positioning and other relevant information and materials

Ø Summary review of key strategy / positioning materials provided by ISV

Ø Leadership briefing and work session – including review of key SaaS market trends, business strategy considerations, business transition best practices, and preliminary SaaS Readiness Assessment rating.

Ø Follow-up summary presentation and discussion – including final SaaS Readiness Assessment, gap analysis and actionable recommendations

Why Saugatuck

	Extensive SaaS strategy consulting experience across a wide range of established ISVs and start-ups, both packaged business application and IT management solution providers.
	Seasoned perspective - experienced consultant / analyst teams averaging 25+ years in business and technology consulting, focused on disruptive IT market trends and related buyer behavior - with deep expertise in SaaS.
	Actionable recommendations and guidance based on independent, unbiased insights supported by fact-based research and executive-level interviewing.

For more information, contact Chris MacGregor at 1.203.454.3900 or contact your regional Saugatuck business development representative.


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