SaaS Readiness Assessment (SRA) Services

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	Research-based Market Strategy Consulting

SaaS Readiness Assessment (SRA) Services

Now that Software-as-a-Service (SaaS) has matured sufficiently to be considered by many IT buyers as “enterprise grade” and suitable for their business purposes, emerging and established ISVs are faced with strategic decisions that could determine the future of their company:

	Should we develop a SaaS-based solution?
	If so, when? And how? What are the best business model and business strategy options available?
	What are my biggest strengths and challenges?
	What are the best practices and “lessons learned” from others who have already made this transition?

Making the shift from a product- to a services-oriented company is a huge leap, and critical to navigating the transition to a SaaS-based business model.

Saugatuck has found that the companies that start out just to create a “SaaS-ified” version of their existing on-premise applications are much less likely to succeed.

The most successful ISVs that transition to SaaS are those that identify a new business opportunity, and design their SaaS offerings to take full advantage of that opportunity. Any such transition will affect every aspect of the ISV , and will require development of – and most likely, partnerships for – new competencies and capabilities.

· Strategic Issues to be Addressed:

Ø Transitioning from Software Provider to Services Provider

Ø Lifecycle Issues: SaaS Start-up to Mature ISV

Ø Determining Hybrid versus Pure-play Strategies

Ø The SaaS Marketplace and Competitive Challenges

Ø Marketing, Sales, Distribution, Pricing, Finance, Customer Support, IT Infrastructure issues

Ø Economic, Technological, Operational, Cultural, Organizational Issues

Ø Target Segments / Application prioritization

Ø Channel Strategies and the Partner Ecosystem

· Engagement Steps/Deliverables:

Ø Engagement kick-off and review of ISVs key issues

Ø Completion of a SaaS Readiness Assessment questionnaire

Ø Background research on client market segments, marketing, positioning and other relevant information and materials

Ø Summary review of key strategy / positioning materials provided by ISV

Ø Leadership briefing and work session – including review of key SaaS market trends, business strategy considerations, business transition best practices, and preliminary SaaS Readiness Assessment rating.

Ø Follow-up summary presentation and discussion – including final SaaS Readiness Assessment, gap analysis and actionable recommendations

Why Saugatuck

	Extensive SaaS strategy consulting experience across a wide range of established ISVs and start-ups, both packaged business application and IT management solution providers.
	Seasoned perspective - experienced consultant / analyst teams averaging 25+ years in business and technology consulting, focused on disruptive IT market trends and related buyer behavior - with deep expertise in SaaS.
	Actionable recommendations and guidance based on independent, unbiased insights supported by fact-based research and executive-level interviewing.

For more information, contact Chris MacGregor at 1.203.454.3900 or contact your regional Saugatuck business development representative.


	Featured Research Reports Great Expectations: SaaS Strategies in the Finance Organization The Finance organization sees SaaS as increasingly critical to their evolving business goals, and is increasingly investing in SaaS for point financial processes as well as core systems of record. Senior Finance executives within all types and sizes of user firms expect to use Software-as-a-Service (SaaS) to improve their abilities to meet critical business goals, as well as Finance’s abilities to play a more strategic role. Click here to find out more Transition to SaaS: An ISV Cookbook Software-as-a-Service (SaaS) is increasingly considered “enterprise grade” by many IT buyers, and a viable choice to achieve reduced costs, improved service, and ongoing timely functional currency. As a result, many established independent software vendors (ISVs) are faced with strategic questions that will determine the future of their companies: Will buyers continue to purchase and deploy new perpetual licensed-based software? Should our company begin developing SaaS-based offerings? – If so, when? What is the best roadmap to follow to “SaaS-ify” my business? Click here to find out more Power, Speed and Assimilation: Open Source Changes the Industry, and the Industry Changes Open Source From 2005 through 2007, Saugatuck described how open source software would change the software industry, from how users buy and deploy business software to vendor business models and development strategies. In 2008, we found that the key changes that we predicted had already occurred, or where occurring now - as much as two years ahead of the expected timeframe. In short, we found that open source as already changed the software business as we knew it. But as a result, the software business has changed open source as well. Click here to find out more Different Wavelengths: SMBs, Change, and SaaS Adoption The most aggressive SaaS adopters are small and mid-sized businesses (SMBs). But SMB SaaS adoption is not what it seems. Providers are missing their targets, even while SaaS changes core SMB business and infrastructure strategies. Saugatuck’s new study of acquisition, adoption, and management focuses on challenges unique to smaller firms - and to SaaS providers. Click here to find out more __________

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