Vendor Strategy Consulting Services

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	Research-based Market Strategy Consulting

Strategy Consulting

All vendor and service provider consulting engagements, whether they be focused on a market assessment, identification of new "white space" opportunities", development of adoption scenarios and timelines, or helping clients to refine their core messaging and positioning, are highly tailored to their unique requirements.

We are very big believers in fact-based (primary and secondary market) research to help our clients make important decisions, with a significant percent of our strategy and execution-focused assignments having a quantitative foundation (i.e., web and print/mail surveys, executives interviews). In this way, Saugatuck provides a unique research-based consulting capability for our clients, combining our deep team of strategy consultants (and industry analysts / subject-matter experts) with a solid market research engine.

Strategy / Market Assessment - help clients assess key market trends and refine their business strategy and vision

	Assess key market trends relative to emerging strategy /offering alternatives
	Perform competitive and environmental analysis
	Develop market assessment models / frameworks
	Read and react review of offering / marketing plans

Opportunity Analysis - assist clients to identify new market and offering opportunities

	Identify / recommend new "white space" opportunities
	Scenario planning using Saugatuck Scenarios™ and other standard methodologies
	Develop winning product / service / solution strategies
	Perform business case and investment analysis
	Evaluate M&A opportunities

Go-to-Market Execution Support - assist clients with pragmatic strategies, tactics and program support to acquire customers and to maximize revenue

	Create / refine core messaging and value propositions (product, service, solution or company)
	Launch support, including tie-ins to sales training
	Establish profitable pricing and licensing frameworks
	Identify channel and partnership opportunities
	Build successful industry analyst relationships


	Featured Research Reports The Many Faces of Virtualization: Understanding a New IT Reality Comprehensive 20-page study providing topology of the rapidly-evolving world of IT virtualization, from servers to mainframes, to applications to storage to network – as well as key strategic planning positions about its future evolution. Click here to find out more Open Source: The Next Disruptive IT Influence Comprehensive study tracking the evolution of open source across three distinct waves of adoption, including a scenario for how it will likely evole. Supported by w/w web survey research , 2 dozen user interviews and 17 deep-dive vendor briefings. Click here to find out more Three Waves of Change: SaaS Beyond the Tipping Point The second wave of SaaS as a next-generation business platform is already here: users are already utilizing SaaS for transaction and collaboration marketplaces, and we’re starting to see a proliferation of SaaS ecosystems. Click here to find out more C-Team Research: Growth and Innovation Driving the Global Business Agenda While the pace of economic expansion will moderate in 2007, growth and innovation is clearly on the minds of the 443 senior business, finance and IT executives recently surveyed by Saugatuck Technology and BusinessWeek Research Services. Click here to find out more __________

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