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Strategy Consulting
All vendor and service provider consulting engagements, whether they be focused on
a market assessment, identification of new "white space"
opportunities", development of adoption scenarios and
timelines, or helping clients to refine their core messaging and
positioning, are highly tailored to their unique requirements.
We are very big believers in fact-based (primary
and secondary market) research to help our clients make important
decisions, with a significant percent of our strategy and
execution-focused assignments having a quantitative foundation
(i.e., web and print/mail surveys, executives interviews). In this
way, Saugatuck provides a unique research-based consulting
capability for our clients, combining our deep team of strategy
consultants (and industry analysts / subject-matter experts) with a
solid market research engine.
Strategy / Market Assessment - help clients assess key
market trends and refine their business strategy and vision
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Assess key market trends relative to emerging strategy
/offering alternatives |
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Perform competitive and environmental analysis |
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Develop market assessment models / frameworks |
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Read and react review of offering / marketing plans |
Opportunity Analysis - assist clients to identify new
market and offering opportunities
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Identify /
recommend new "white space" opportunities |
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Scenario planning
using Saugatuck Scenarios™
and other standard methodologies |
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Develop winning
product / service / solution strategies |
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Perform business case
and investment analysis |
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Evaluate M&A
opportunities |
Go-to-Market
Execution Support - assist clients with pragmatic strategies,
tactics and program support to acquire customers and to maximize
revenue
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Create / refine core
messaging and value propositions (product, service, solution or
company) |
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Launch support,
including tie-ins to sales training |
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Establish profitable
pricing and licensing frameworks |
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Identify channel and
partnership opportunities |
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Build successful
industry analyst relationships |
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Featured
Research Reports
Cloud Infrastructure Services Data Report: Traditional Approaches to New IT
Firms may be deploying Cloud Computing with a lack of understanding and preparation that will cost dearly in lost time, project investment, integration, and management overhead. This report lays out key trends, challenges and needs for users and vendors, and provides guidance to effectively manage the disruptive impacts of Cloud on business and IT.
Click
here to find out more
Monetizing the Cloud: Assessing Billing and Payment Providers
Effective billing and payment solutions are essential in enabling monetization, providing agility in competitive situations, managing the channel, and reducing operational costs for any Cloud services provider. This study examines and explains the need for, and roles of, billing and payment solutions in all aspects of Cloud Computing. The study also profiles solutions of leading Cloud billing solution providers, assessing each according to eight critical selection and use criteria.
Click
here to find out more
An Endless Cycle of Innovation: Saugatuck SaaS Scenarios Through 2014
Software-as-a-service (SaaS) is part of a multi-year “loop” that reciprocates between users and providers, with each side influencing the other. Mismanaging this “endless loop of innovation” prevents user firms from being able to derive competitive advantage from SaaS, prevents SaaS providers from competing effectively, and traps ISVs from growing along with the global IT market. Understanding how each side influences the others, and how to manage through changing market scenarios, is the key benefit to readers of this report.
Click
here to find out more
Bridging the Gap: Achieving the Promise of Enterprise Social Computing
The business potential of enterprise social computing (ESC) delivers quantifiable business value by improving collaboration and business performance within and between user enterprises. This report includes insights, analysis, and recommendations from Saugatuck’s social computing research program, including in-depth guidance to buyers and providers to maximize the business value of ESC.
Click here
to find out more
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