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 Thought-leadership Research Studies

Custom thought-leadership studies publications, many based on fact-based research programs that target senior business, IT and LOB decision makers and "C"-level executives. A variety of co-branded publishing options available.

In-depth perspectives on emerging technologies, business trends and common business / IT challenges
Delivered as Research Reports, White Papers and Briefing / Conference Presentations.
Integrated research - demand generation programs, with ability to build custom programs targeting "C"-level executives
Strategic partnerships with CFO Publishing, CNET and BusinessWeek Research.

 

Examples of some of our co-published research include:

 

Marketplace Pulse (August 2005)
- A comprehensive research report co-sponsored with IBM and BusinessWeek Research Services, focusing on key business and IT trends in the Public Sector (broadly defined to include the Government, Education, Healthcare and Life Sciences). The research program included surveying more than 350 senior business and IT executives  

HP/BEA paper

Utility Computing: Business Reality and Advantages
- A co-sponsored research report with VeriCenter, focusing on key trends in utility computing and the shift toward outsourcing services.

Utility Computing: The Current and Future Business Reality (October 2004)
- A co-sponsored research study with ACS, a leading provider of BPO and IT solutions, leveraging existing Saugatuck intellectual capital on utility computing and pay-as-you-go IT services

PeopleSoft EnterpriseOne: A Business Case for the Open Stack (August 2004)
- A co-sponsored piece of thought-leadership piece with HP, Microsoft and Intel based on executive interviews and survey research into buyer behaviors, and the development of a TCO model demonstrating cost advantages the "Open Stack" platform.

Pay-As-You-Go IT (PAYG) IT: Where's the Business Value - Executive Summary (April 2004)
- A multi-client study sponsored by IBM, PerfectCommerce and Employease, co-published with research partner CFO Research Services. To purchase a copy of the full study, please click on the link provided in the right side of this screen.

 
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Featured 
Research Reports

Cloud Infrastructure Services Data Report: Traditional Approaches to New IT
Firms may be deploying Cloud Computing with a lack of understanding and preparation that will cost dearly in lost time, project investment, integration, and management overhead. This report lays out key trends, challenges and needs for users and vendors, and provides guidance to effectively manage the disruptive impacts of Cloud on business and IT.
Click here to find out more

Monetizing the Cloud: Assessing Billing and Payment Providers
Effective billing and payment solutions are essential in enabling monetization, providing agility in competitive situations, managing the channel, and reducing operational costs for any Cloud services provider. This study examines and explains the need for, and roles of, billing and payment solutions in all aspects of Cloud Computing. The study also profiles solutions of leading Cloud billing solution providers, assessing each according to eight critical selection and use criteria.
Click here to find out more

An Endless Cycle of Innovation: Saugatuck SaaS Scenarios Through 2014
Software-as-a-service (SaaS) is part of a multi-year “loop” that reciprocates between users and providers, with each side influencing the other. Mismanaging this “endless loop of innovation” prevents user firms from being able to derive competitive advantage from SaaS, prevents SaaS providers from competing effectively, and traps ISVs from growing along with the global IT market. Understanding how each side influences the others, and how to manage through changing market scenarios, is the key benefit to readers of this report.
Click here to find out more

Bridging the Gap: Achieving the Promise of Enterprise Social Computing
The business potential of enterprise social computing (ESC) delivers quantifiable business value by improving collaboration and business performance within and between user enterprises. This report includes insights, analysis, and recommendations from Saugatuck’s social computing research program, including in-depth guidance to buyers and providers to maximize the business value of ESC.
Click here to find out more

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