Value Added Svcs

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	Research-based Market Strategy Consulting

Value-added Services

Supplemental research / advisory offerings that extend beyond the scope of our other programs.

	Competitive and Market Intelligence
	Read & react review of marketing plans
	Launch support, including sales training
	Solution Guides
	Investment Advisory Services - M&A support - Venture fundraising - Due-diligence
	Primary and Secondary Market Research - Web and print/mail-based surveys, with a focus on "C"-level decision makers - Executive-level interviewing

In particular, we have expanded our primary research capabilities in support of a variety of client requirements - focusing primarily on demand-side research of senior IT, business and finance executives, including:

	Buyer profiling
	Market opportunity assessment
	Demand estimation
	Competitive Intelligence (CI)

We are especially adept at executive research programs that include executive interviewing (experts interviewing executives), which many clients have found of great value when researching new market opportunities at the intersection of business and IT. Having the seniority and experience to speak the language of senior business and line executives is critical to fully grasp potential opportunities, as well as the key challenges and risks.


	Featured Research Reports Enterprise Ready, or Not - SaaS Enters the Mainstream This forty-four page study details the disruptive evolution, status, and future of SaaS within user enterprises, from basic applications to cloud-based computing - including the effects of these changes on vendor strategies, offerings, and business models. Click here to find out more The Many Faces of Virtualization: Understanding a New IT Reality Comprehensive 20-page study providing topology of the rapidly-evolving world of IT virtualization, from servers to mainframes, to applications to storage to network – as well as key strategic planning positions about its future evolution. Click here to find out more Open Source: The Next Disruptive IT Influence Comprehensive study tracking the evolution of open source across three distinct waves of adoption, including a scenario for how it will likely evole. Supported by w/w web survey research , 2 dozen user interviews and 17 deep-dive vendor briefings. Click here to find out more Three Waves of Change: SaaS Beyond the Tipping Point The second wave of SaaS as a next-generation business platform is already here: users are already utilizing SaaS for transaction and collaboration marketplaces, and we’re starting to see a proliferation of SaaS ecosystems. Click here to find out more __________

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