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Value-added Services
Supplemental
research / advisory offerings that extend beyond the scope of our
other programs.
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Competitive
and Market Intelligence |
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Read & react review of marketing plans |
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Launch support, including sales training |
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Solution Guides |
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Investment Advisory Services
- M&A support
- Venture fundraising
- Due-diligence |
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Primary and Secondary Market Research
- Web and print/mail-based surveys, with a focus
on "C"-level decision makers
- Executive-level interviewing |
In particular, we have expanded our primary research
capabilities in support of a variety of client requirements -
focusing primarily on demand-side research of senior IT, business
and finance executives, including:
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Buyer profiling |
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Market opportunity assessment |
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Demand estimation |
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Competitive Intelligence (CI) |
We are especially adept at executive research
programs that include executive interviewing (experts interviewing
executives), which many clients have found of great value when
researching new market opportunities at the intersection of business
and IT. Having the seniority and experience to speak the language of
senior business and line executives is critical to fully grasp
potential opportunities, as well as the key challenges and risks. |
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Featured
Research Reports
Cloud Infrastructure Services Data Report: Traditional Approaches to New IT
Firms may be deploying Cloud Computing with a lack of understanding and preparation that will cost dearly in lost time, project investment, integration, and management overhead. This report lays out key trends, challenges and needs for users and vendors, and provides guidance to effectively manage the disruptive impacts of Cloud on business and IT.
Click
here to find out more
Monetizing the Cloud: Assessing Billing and Payment Providers
Effective billing and payment solutions are essential in enabling monetization, providing agility in competitive situations, managing the channel, and reducing operational costs for any Cloud services provider. This study examines and explains the need for, and roles of, billing and payment solutions in all aspects of Cloud Computing. The study also profiles solutions of leading Cloud billing solution providers, assessing each according to eight critical selection and use criteria.
Click
here to find out more
An Endless Cycle of Innovation: Saugatuck SaaS Scenarios Through 2014
Software-as-a-service (SaaS) is part of a multi-year “loop” that reciprocates between users and providers, with each side influencing the other. Mismanaging this “endless loop of innovation” prevents user firms from being able to derive competitive advantage from SaaS, prevents SaaS providers from competing effectively, and traps ISVs from growing along with the global IT market. Understanding how each side influences the others, and how to manage through changing market scenarios, is the key benefit to readers of this report.
Click
here to find out more
Bridging the Gap: Achieving the Promise of Enterprise Social Computing
The business potential of enterprise social computing (ESC) delivers quantifiable business value by improving collaboration and business performance within and between user enterprises. This report includes insights, analysis, and recommendations from Saugatuck’s social computing research program, including in-depth guidance to buyers and providers to maximize the business value of ESC.
Click here
to find out more
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