Why Saugatuck

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	Research-based Market Strategy Consulting

Why Saugatuck

Since 1999, Saugatuck Technology has been helping senior executives, information technology vendors and investors to assess, conceptualize and build world-class companies. Whether it is an emerging venture, or an established business, we identify and help build winning market opportunities.

Key reasons why clients engage with Saugatuck include:

Thought Leadership

	Ability to develop industry-leading positions for clients based on the knowledge of (and insight into) the most important market, technology and user trends
	Utilization of Scenario Planning ("If . . . then") models based on primary research to develop actionable recommendations for clients
	Unique understanding of market requirements based upon an integrated business, marketing and technology perspective

Deep Industry Experience

	Senior Consultants averaging 20+ years in IT industry
	Strategic industry perspective built by recognized subject matter experts
	Founded by former Gartner senior executives and staff
	Broad and deep network of senior business, finance and IT executive contacts
	Partnerships with leading business and technology media, market research firms, and tech-focused advertising / PR firms

Proven Processes and Methods

	Qualitative and quantitative research models
	Survey and interview-driven research methodology
	"Experts interviewing executives"
	Efficient and cost-effective leverage of output


	Featured Research Reports The Many Faces of Virtualization: Understanding a New IT Reality Comprehensive 20-page study providing topology of the rapidly-evolving world of IT virtualization, from servers to mainframes, to applications to storage to network – as well as key strategic planning positions about its future evolution. Click here to find out more Open Source: The Next Disruptive IT Influence Comprehensive study tracking the evolution of open source across three distinct waves of adoption, including a scenario for how it will likely evole. Supported by w/w web survey research , 2 dozen user interviews and 17 deep-dive vendor briefings. Click here to find out more Three Waves of Change: SaaS Beyond the Tipping Point The second wave of SaaS as a next-generation business platform is already here: users are already utilizing SaaS for transaction and collaboration marketplaces, and we’re starting to see a proliferation of SaaS ecosystems. Click here to find out more C-Team Research: Growth and Innovation Driving the Global Business Agenda While the pace of economic expansion will moderate in 2007, growth and innovation is clearly on the minds of the 443 senior business, finance and IT executives recently surveyed by Saugatuck Technology and BusinessWeek Research Services. Click here to find out more __________

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